Blogging is a great way to attract potential clients to your website.
BUT, there are so many wedding websites now, that it’s difficult not to feel ‘lost’ in the google machine and to feel there is no way potential clients will find you. However, I am going to show you how to avoid the mistake the majority of wedding planners make when blogging. I’m also going to give you my free interactive blog worksheet so that by the time you have your next cup of coffee made, you will have 20 ideas for blogs that will help get you ranked and found easier on the internet by your target audience!
Most wedding planners blog about wedding dresses, flowers, tips about choosing the photographer, wedding trends for the year – all useful information but its the same type of general stuff on every website. You have to help people find you for what you want to be found for – Your USP.
Your USP is your Unique Selling Point. This is what makes you different to the 1000s of other wedding planners on the internet. If you are too general about what you do, you will not be found on the internet which is where 90% of couples start their wedding research, especially when it comes to destination wedding planning. Your starting point for your USP is the country or region where you offer weddings.
What is your USP (Unique Selling point)? Mine is weddings in Italy and I only take bookings for weddings that happen between April and October. I don’t do winter weddings, so you won’t see me blogging or doing social media about Christmas Centre pieces because thats not part of what I offer or want to attract clients with.
Most couples look for a planner at the start of their wedding plans before they have picked a venue or country or region. So this is what you should be posting about on your website first; the venues in the country or region where you offer weddings!
This is not just for destination wedding planners, if you only offer your wedding services in your hometown, this applies to you too. Mention your hometown in blogs so that inbound destination couples can find you as the wedding planner to contact for that area.
When blogging about wedding services keep it targeted at the country or region you are offering weddings rather than general info.
For instance, if your USP are weddings in the Caribbean, blog about ’10 dresses for Caribbean beach weddings’ rather than a more general article like ‘Most popular necklines for wedding dresses’.
Blog about the ‘Best flowers for Caribbean wedding bouquets’ rather than ’10 bouquet trends for this year’.
I’ve created a great worksheet for you that will help you brainstorm and get 20+ blog ideas based on your USP. No need to print it out, just download it onto your desktop and fill out as it’s an interactive PDF!